FAGE Greek Yogurt
FAGE came to us with a goal: produce premium creative content to simplify digital platform efforts, grow engagement and stand apart from competitors. The team’s approach was to celebrate the tastes, ingredients and sights of a happy and healthy lifestyle. All-new recipes, foodie photography, and a variety of contextual, seasonal scenarios were created to inspire daily usage occasions. From Big Sur to Bobby Flay, the imagery had to be both inspiring and accessible.
The process developed by the team continues to generate a steady flow of original, consistent, appetite-appealing creative content for FAGE’s social media presence, and beyond.
Art direction for MullenLowe
Photography by Kara Kochalko, props by Amy Lipnis, food styling by Monica Mariano, retouching by Nick Carter
