OKA
For over a century, OKA cheese has held a special place in Quebecers’ hearts. To modernize the brand and increase its perceived value, we revamped its packaging and brand from top to bottom. The new packaging — which includes updated colors, flavor notes and simpler naming — will help consumers easily browse across varieties and pick with confidence.
Brand & packaging design for K72 with Mélanie Laviolette and Jean-Michel Tardif
Creative direction by Chantal Gobeil, strategy direction by Simon Bédard, strategy by Alexia Rancourt, copywriting by Charlotte Barrière, illustration by Martin Côté, Photography by Dominique Lafond
