Black Magic
Black Magic is a performance hydroponics company that aims to establish itself as the go-to for all levels of cannabis growers.
The task was to expand the Black Magic design system by riffing on countercultural visual cues—biker tattoos and underground grow culture—for their newest category of product: Growing Tech. This included packaging design and illustration for 3 new SKUs: 2 LED grow lights and a user-friendly hydroponic growing system.
Illustration, brand & packaging design for Mother Design in New York. Creative direction by Jason Miller, strategy by Daniel Edmundson, copywriting by Whitney Yando, project management by Katie Persichilli.
