Google Shopping
Google Shopping was about to introduce new branding, built around a new logo and product icon. Along with this rebrand, they were rolling out an entirely new shopping experience to test markets in Europe. We were tasked with developing a revamped visual language that supported this new branding.
Google Shopping delivers choice and transforms plenty into exactly what you're looking for. To communicate this we focused on the joy and delight of shopping with Google by following a typical shopping journey. Functional but fashionable, easy to find but hard to choose: shopping for the perfect bag can follow both an aesthetic or research shopping journey.
Art direction & design for Wolff Olins in New York with Vivian Yang. Creative direction by Cynthia Pratomo, illustration by Jing Wei, motion design by Sungtae Kim.
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