Zigü for MillerCoors
Redscout were tasked with redefining the internal culture of MillerCoors’ Marketing Department. We partnered with a core team of internal stakeholders to create a vision and purpose intended to give the team a spark in the near-term — and endure as their North Star for years to come.
All of this work culminated in the form of a presentation given by the CMO, printed and digital books, posters and loads of other Zigü swag all deployed at the group’s offsite retreat in Austin.
Art direction & design for Redscout
Creative direction by Kyle Hugall, strategy by Jessica Longo & Lucy Shafer
